Gucci Just Won Christmas With a Holiday Campaign Starring Mariah Carey

What’s a holiday season without an opulent campaign from the House of Gucci? And what about a Gucci campaign with one of the holiday season’s most famous faces? Yes, of course we’re talking about Miss Mariah Carey, the absolute QUEEN of Christmas, who stars in Demna’s first Gucci Holiday campaign for the 2026 season.

Oozing a distinct festive feel, the campaign features both still images and video, the latter starring Mariah Carey and kicking off the holiday season with a Gucci-fied rendition of the hit holiday classic All I Want for Christmas Is You. The video showcases a team of staff decking the halls for a holiday gathering and prepping for Mariah’s grand arrival—iconic, if you ask us!

A Very Gucci Christmas Starring Mariah Carey

Seen throughout the film is Gucci’s new limited-edition Butterfly collection, which plays off Carey’s 1997 hit album of the same name.

The festive, magical feel of the holiday season extends to a series of stills as well, which further emphasize the new holiday collection. The collection, quite literally, shines, and it’s a Gucci collector’s dream! From a range of iconic House signatures, including Marmont and Ophidia, to newer additions like the Starlet, Borsetto and Paparazzo.

All I Want for Christmas Is… Gucci Crystal

Plus, Gucci lovers will absolutely fawn over new additions to the Gucci Crystal family, from the perfect crystal Bamboo-handle Diana to metallic purple-trimmed crystal versions of the Starlet and the Appertivo, which are sure to be a hit. Whether you’re in the market to gift your loved one or yourself, Gucci’s got you.

Discover more below and shop the new collection now via Gucci.