Bottega Veneta’s Joy-Filled Holiday Campaign Introduces a Range of Festive New Bags

The holiday season has come in hot this year, and our favorite luxury brands are really stepping it up this time. Still, few brands have been as buzzy to those chronically online this season as Bottega Veneta, which woke up from its years-long social media slumber just in time for the holidays.

Bottega Veneta has not-so-quietly been rebuilding its internet presence, posting snaps from its archive, old celebrity street style snaps, archival runway moments, and more. Yet finally, on Friday, Bottega Veneta shared something entirely new—its 2026 holiday campaign, the first under Louise Trotter.

Bottega Veneta Returns With Its 2026 Holiday Campaign

The campaign, titled They Dance Too, features a mix of video and still-life images. Julianne Moore, Léo Walk, Lina Zhang, and Leon Dame are seen in holiday-ready looks, dancing in front of a disco-ball-esque-meets-Bottega-Veneta-Intrecciato mirror.

Carefree, fun, and full of joy—everything the holidays should be. The video ends with the entrance and exit of an igloo—where this mysterious alpine holiday dance party takes place. The short film is an ode to Claire Denis’ 1999 film, Beau Travail.

The Bottega Veneta Bags We’re Adding to Our Holiday Wish Lists

Among the looks, the campaign introduces a series of seasonal bags that are sure to entice, including metallic versions of the Micro Campana and the Andiamo Boat Pouch. Plus, soft shearling bags like the Madison, Andiamo, Baby Campana, Dust Bag, and more.

The campaign also introduces the new Bottega Veneta Verde bag, juxtaposing smooth leather with Bottega Veneta’s classic Intrecciato weave. The collection’s range captures both the elevated festive feel and the cozy aspect of the season alike, bringing bold metallics and tactile textures to Bottega Veneta’s classic bags.

Discover more below and via Bottega Veneta.

Inside Bottega Veneta’s Joyful Holiday Campaign