Matthieu Blazy’s First Chanel Cruise Campaign Just Hit

Chanel’s Cruise 2027 collection returns to one of the most significant places in the Maison’s history: Biarritz, the elegant seaside town on France’s southwestern coast where Gabrielle Chanel established her couture house in 1915. More than a century later, the city remains deeply connected to the House’s identity, having shaped many of the codes and creative ideals that continue to define Chanel today.

A Homecoming for Chanel in Biarritz

Set against the historic Villa de Larralde, where Coco Chanel once had her atelier, boutiques, and apartment, the collection marks a special homecoming for the Maison and a new chapter under Matthieu Blazy. Inspired by Biarritz’s artistic spirit, coastal freedom, and creative energy, Blazy brings a fresh perspective to Chanel’s timeless codes, balancing refined structure with effortless movement. From fluid silk separates and elevated tailoring to playful textures and intricate craftsmanship, the collection captures the relaxed elegance of seaside living.

The bags embrace the same spirit, drawing inspiration from the coast while reimagining Chanel’s most beloved silhouettes. Raffia Maxi Flaps, embellished classic bags, striped beach-ready totes, and Blazy’s signature east-west shopping tote in raffia bring a fresh seasonal perspective to the collection. A celebration of heritage, craftsmanship, and modernity, Chanel Cruise 2027 beautifully connects the Maison’s storied past with its exciting new era—something that has defined Matthieu Blazy’s Chanel from the start.

Matthieu Blazy Unveils His First Chanel Cruise Campaign

Now, the Maison is offering a more in-depth look at the collection through brand-new campaign images, marking Matthieu Blazy’s first Cruise campaign. The images play with the idea of contrasts: beautiful evening wear and high heels, traditionally meant for indoors, are shown on the beach, while casual elements appear alongside more formal ones, with Chanel’s most timeless codes remaining the common thread throughout.

In true Blazy form, the collection is further defined by its incredible details, like raffia-edged coats, sequins that mimic marine life, embossed croc accessories, and more. Discover more below and via Chanel.com.

The Details Define Chanel Cruise 2027